CASE STUDIES

 

Hels Belles provide over 30 top promotional staff to work at the Southampton Boat Show & The London Boat Show yearly for Princess Motor Yachts.  Our team successfully delivered the clients brief to support their sales team, qualify the customers  and represent the Princess brand. The HB staff manage the boats and demonstrate the range of yachts on offer to effectively qualify and capture customer data for the Princess team, to be able to sell as many yachts as possible from the shows. 

PRINCESS MOTOR YACHTS

 

Glitterberry: Britvic approached Hels Belles to promote their new J2O flavour – Glitterberry. Our glamorous girls and good looking guys worked at tradeshow events across the UK, promoting the brand and serving Cherry Bakewell cocktails & straight J2O over ice to visitors at the events. J2O Late: After the success of the Glitterberry promotion Hels Belles were asked by Britvic to promote/launch their new 3 Late Night Cocktails. Using a mini roulette wheel to win prizes including branded lip balms and key rings and free samples of Late night passion, Late night sin and Late night spice 150 Hels Belles promotional girls and guys worked in 230 bars in 20 cities over 2 weekends this summer to promote and sell pitchers of J20 late cocktails to customers in bars from Edinburgh to Swansea.

BRITVIC

 

A sophisticated Polo event was created by Veuve Clicquot in 2014 called the ‘VIP polo picnic’ for the polo gold cup event at Cowarth Park in Surrey. Hels Belles were asked for top end, personable male and female hospitality staff to look pour Champagne for the guests constantly throughout the day’s proceedings. Also spending time talking to the VIP guests ensuring they are having a fabulous day and making the occasion special for everyone.

VEUVE CLICQUOT

 

Somerset House hosted London fashion week with stunning Fashion shows on an hourly basis and many clothing concessions throughout the buildings. Muller Light requested HB to select a male team of brand ambassadors to hand out the various new flavours of Muller Light to the thousands of females that attended the event to sample. Flavours such as Greek style Sublime Strawberry and Mouth-watering Mango, also smooth dessert Mint Chocolate flavour and Frivolous Fudge. The brand ambassadors also used iPads sign up visitors up to Müller light Mondays and were entered into prize draw to win shopping vouchers. The HB guys added fun and a bit of charisma to shopped out fashionistas at the event. 

MULLER LIGHT

 

Hels Belles organised an ongoing nationwide promotion for well known student accommodation provider - Unite.

With at least 95 staff out each day for a month Hels Belles supplied enthusiastic and hardworking staff to talk to students about accommodation and the Unite saving promotion currently running. As well as providing detailed information to students our dedicated team of Unite staff also offered cups of tea to students on their way to lectures at the Universities. With an average of 500 leaflets being given out per team and 552 teams carrying out the promotion. We estimate an average of 220,000 leaflets distributed to students nationwide - highlighting the accommodation savings students can benefit from Unite.

UNITE

 

Hels Belles currently provide promotional staff to KX for the latest BTCC Championships around the country. Here the HB staff run the busy stand offering samples of KX Energy Drink to spectators of the events, collecting data for a running competition, handing out car magazines and selling clothing and accessories from the stand. With KX currently sponsoring Jason Plato for the BTCC the HB staff encouraged photograph hunters to have pictures by the car stationed on the KX stand.

KX ENERGY DRINK

BRITVIC

 

Events International are the UK's leading provider of corporate hospitality and VIP hospitality. Events International is an authorised supplier of official hospitality for many of the major sporting events in the UK including the RFU Twickenham, the Cheltenham National Hunt Festival the F1 British Grand Prix at Silverstone, Royal Ascot and Wimbledon. Hels Belles have been the preferred supplier for Events International for over 6 years now. Our teams of professional hospitality hostesses work at major sporting events across the UK , and our staff ensure the guests receive a warm welcome, and provide Champagne and drinks service throughout the day. Whether you seek waiting staff for a corporate event, conference or bespoke party, you can be guaranteed your guests will be well looked after and will be served with a smile.

EVENTS INTERNATIONAL

 

Brewing giant Heineken the owner & manager of one of the world’s leading portfolios of beer brands (including Sol, Amstel, Tiger, Kingfisher & Newcastle Brown Ale) asked Hels Belles to provide experienced, confident promotional models for various drinks sampling activities including the Champions League Final, The Eurocultured Festival in Manchester, their VIP customer event in Sheffield and bar samplings nationwide. HB have been providing staff and have been a preferred supplier for Heineken for over 5 years now.

HEINEKEN

 

HB have been providing top hospitality staff for World Poker Tours for various companies including Bwin, 888, Party Poker at WPT events. The hospitality staff are meeting and greeting guests, carrying out data collection and offering players a FREE online poker ticket to play for a chance to win a seat to the next live WPT event. They also carried out general hosting duties for the players, assisting with the games/raffle as requested by the WPT management team and were required to look after the Party lounge during breaks/ player parties adding a touch of glamour to the proceedings.

PARTY POKER

 

Hels Belles have a brief for stunning hospitality staff to represent a high end, luxury alcohol brand. Royal Salute for the prestigious Sentebale Polo event held at glorious Coworth Park in Berkshire, and also at Beaufort Park, Tetbury. The exclusive invite-only events raised funds for Sentebale, a charity co-founded by Prince Harry and Prince Seeiso of Lesotho, who also attended the event. Despite the weather not being ideal, a 300-strong crowd turned out to watch Prince William, Duke of Cambridge & HRH Prince Harry play in a series of round robin matches for the Royal Salute Cup.  Which was won by the Duke’s Tusk Trust team. The Hels Belles hospitality staff wearing glamorous “Ralph Lauren” style outfits welcomed VIP’s and guests to the Marquee.  Our staff served Chivas Regal Royal Salute 21 at the Dinner and After Party, and assisted with the Charity Auction modelling jewellery from Garrard the royal jeweller.

ROYAL SALUTE

 

The launch of the HTC M8 was attended by hundreds of press and their partners, for a full demonstration and meeting sessions in London in March 2104. The Hels Belles Models registered all the guests on arrival, hosted different areas/rooms and were on hand to assist guests throughout the event day. Then HB staff hosted the evening event at The Collection in Chelsea greeting guests and serving canapés and drinks throughout the evening. 

HTC

 

Hels Belles were asked to supply a team of staff ongoing through July to September.  This was to assist Hyundai on their large promotional stand at the Westfield Shopping Centre, Stratford.  This was to coincide with and capitalise on the huge number of the general public passing through the Westfield Shopping Centre situated right next to the Olympic Park, during the 2012 Olympic Games. Hels Belles supplied a top promotional team to assist on the stand. A specific brief was given on the look and experience required for the promotional staff and this brief was adhered to the clients request to their complete satisfaction.  The HB staff were fully briefed on the various models so that they could proactively and knowledgeably engage with the general public representing Hyundai in a professional and approachable manner.  Their duties included data capture of potential customers for future leads.

HYUNDAI

 

Hels Belles have provided top promotional and hospitality brand ambassadors for the Manchester City ground and Harlequins Stoop Ground at Twickenham for over 6 years now.  One brief was for the HB team to distribute 20,000 giveaway glasses to the fans to wear before the kick off commenced. The Etihad sponsored promotion offered fans to win a 5 star luxury holiday if they were seen wearing the glasses during the match. Cameras scanned the crowds & chose a lucky winner for the luxury holiday for four. Other briefs have been to data capture the supporters prior to the game again to win free sporting tickets.

ETIHAD

 

Tesco’s price promotion ‘Fuel Save’ ran over a 12 month period nationwide. HB were asked to provide brand ambassadors to be based at Tesco fuel stations to approach customers and explain the mechanics of the offer to all Tesco’s customers using their petrol stations. HB had teams of brand ambassadors based at each fuel station for five days continuous at several London and northern locations. Due to the success of Fuel Save it was extended into 2015.      

TESCO

 

Hels Belles supplied the NHS a strong team of professional staff for the recent NHS lung cancer and COPD campaign over 12 days by raising awareness of the warning signs and improving early detection. Working in several locations in the Islington area, North London which is where the campaign is being launched due to the high rates of lung cancer and COPD here, in comparison to London and the rest of the UK.

Our staff talked to the general public providing information and approached the target age range to discuss the warning signs and symptoms of this important health issue. They brought a much valued awareness of this important campaign for the NHS to the general public in a approachable and professional manner.

 

NHS